Type the exact keyword you're bidding on. Quality Score is always keyword-level, Google evaluates how well your ad and landing page match that specific search query.
Paste your ad headline and description. The tool checks whether your target keyword appears in both, a critical factor in Ad Relevance, which accounts for around a third of your QS.
Enter the URL of the page you're sending traffic to. The tool checks URL structure, keyword match signals and common landing page quality factors like load speed and content alignment.
Your estimated Quality Score is shown out of 10, with a breakdown of all three components and a prioritised list of specific improvements, ordered by impact on your QS and CPC.
Enter your keyword, ad details and landing page URL. Click Estimate to get your score, component breakdown and improvement roadmap.
Enter your keyword, ad copy and landing page URL, then click Estimate Quality Score.
Common questions about this free tool, answered clearly.
Quality Score is Google's 1 to 10 rating of how relevant your keyword, ad and landing page are to each other. A higher score lowers your cost per click and lifts your ad position.
Tighten the match between keyword, ad copy and landing page. Group tightly themed keywords and mirror the keyword in the ad and headline. Then make sure the landing page delivers exactly what the ad promises.
Google rewards relevance. A high Quality Score can cut your cost per click sharply, so improving it is one of the fastest ways to get more from the same ad budget.