Social Media Image Sizes 2026, Every Platform Dimension

Full Reference

Every social media image size, in one table

The same 37 dimensions as the tabs above, laid out so you can scan, print or copy them. Checked July 2026.

Facebook

Placement	Size in pixels	Ratio	Watch out for
Profile Photo	170×170	1:1	Displays at 40×40 on mobile
Cover Photo	851×315	2.7:1	Min 400×150 accepted
Shared Link Image	1200×630	1.91:1	Used for Open Graph link previews
Square Post	1080×1080	1:1	Highest engagement format
Portrait Post	1080×1350	4:5	Max vertical space in feed
Story / Reel	1080×1920	9:16	Full-screen vertical format

Instagram

Placement	Size in pixels	Ratio	Watch out for
Profile Photo	320×320	1:1	Displayed as circular crop
Square Post	1080×1080	1:1	Classic format, always safe
Portrait Post	1080×1350	4:5	Feed shows 4:5, profile grid crops to 3:4
Landscape Post	1080×566	1.91:1	Good for panoramic scenes
Story / Reel	1080×1920	9:16	Full-screen vertical format
Carousel Card	1080×1080	1:1	All cards must use same ratio

Twitter / X

Placement	Size in pixels	Ratio	Watch out for
Profile Photo	400×400	1:1	Displayed as circular crop
Header / Banner	1500×500	3:1	Profile pic overlaps bottom-left
Single Image Post	1600×900	16:9	Cropped to 600×335 in timeline
Twitter Card Image	800×418	1.91:1	Used for Summary Card meta tags

Placement	Size in pixels	Ratio	Watch out for
Personal Profile	400×400	1:1	Circular crop on all surfaces
Personal Banner	1584×396	4:1	Profile photo overlaps left
Company Logo	300×300	1:1	Shown in search results
Company Cover Photo	1128×191	5.9:1	Very wide, very narrow
Shared Post / Link	1200×627	1.91:1	Standard Open Graph format
Square Post	1080×1080	1:1	Great for infographics
Story	1080×1920	9:16	Available to company pages

YouTube

Placement	Size in pixels	Ratio	Watch out for
Channel Profile Photo	800×800	1:1	Displayed at 98×98 on desktop
Channel Art / Banner	2560×1440	16:9	Safe zone: 1546×423 centre
Video Thumbnail	1280×720	16:9	Under 2MB (JPG/PNG/GIF)
End Screen Area	1280×720	16:9	Design end screen element zones

Placement	Size in pixels	Ratio	Watch out for
Standard Pin	1000×1500	2:3	Optimal vertical format
Square Pin	1000×1000	1:1	Performs well in Smart Feed
Long Pin	1000×3000	1:3	Max ratio: 1:3.5
Idea Pin	1080×1920	9:16	Multi-page format (up to 20)
Profile Photo	165×165	1:1	Circular crop

Placement	Size in pixels	Ratio	Watch out for
Profile Photo	500×500	1:1	Displayed as circular crop
Business Logo	500×500	1:1	Used in WhatsApp Business
Status / Story	1080×1920	9:16	Full-screen vertical format
Shared Image	1600×900	16:9	WhatsApp compresses images
Business Catalog	640×640	1:1	Clean white/light background

Platforms change these without announcing it, which is why every size guide online disagrees with every other one. These were checked in July 2026. The safe habit is to design at twice the listed size and keep anything important away from the edges, because the crop is what changes, not usually the aspect ratio.

What size should social media images be?

There is no single answer, because every platform crops differently and each placement inside a platform has its own dimensions. The full reference below lists 37 sizes across 7 platforms. The three you will use most: 1200 by 630 for a shared link, 1080 by 1080 for a square post, 1080 by 1920 for a story or reel.

Two habits matter more than memorising numbers. Design at twice the listed size, because phone screens are high density and a 1x image looks soft on them. Keep anything important away from the edges, because the crop is the thing platforms change without telling anyone.

Sizes also go stale. Every guide online disagrees with every other one, and the reason is that nobody announces these changes. These were checked in July 2026.

Written by Chirag Arora, digital marketing consultant with 17+ years of hands-on SEO experience across 500+ projects. He designed this tool and the other 22 free tools on this site. Verify on LinkedIn.

Design Tips

Create Images That Never Get Cropped

Design at 2× Resolution

Create artwork at double the final pixel size (e.g. 2160×2160 for a 1080×1080 post), then export at the target size. This ensures pixel-perfect sharpness on retina displays and avoids blurring.

Respect Safe Zones

Keep all critical text, logos and CTAs within the central 80% of the canvas. Profile pictures, UI buttons and navigation bars overlap edges on different devices and screen sizes.

PNG for Graphics, JPG for Photos

Use PNG-24 for anything with text, logos or flat colour to prevent compression artefacts. Use JPG at 70 to 80% quality for photographs, you get smaller file sizes without visible quality loss.

Keep Files Under 1MB

Facebook, Instagram and LinkedIn aggressively compress images above 1MB. Optimise your exports to stay under this threshold for the best visual quality in the feed.

Social Media Image Sizes 2026

A Social Media Size Guide Built From Real Campaigns

This social media image size guide lists every dimension worth knowing across Facebook, Instagram, X, LinkedIn, YouTube, Pinterest and WhatsApp. It is a reference rather than a tool. Scan it, copy the number you need and get on with the design. The tabs let you filter by platform and the full table below carries all 37 sizes at once, so you can print it or search it.

Here is the thing most size guides will not say. The exact pixel dimensions matter far less than where you put the important part. Across 500+ projects the recurring failure is not a wrong size. It is a logo in a corner that gets cropped on mobile, or text at the bottom of a link card that the platform trims. Platforms change crops constantly and announce it never. Design for the middle of the frame and a size change costs you nothing.

The other habit worth building is checking rather than assuming. Before you publish, see how the card actually renders with the free Open Graph preview. Set the tags that control it with the free meta tag generator. The rest are in the free SEO tools hub.

The big shift to design around in 2026 is vertical. Meta now favours the 4:5 portrait feed post over the old 1:1 square because a portrait fills roughly a third more of a mobile screen and reaches further, and Instagram's profile grid has moved to a 3:4 crop, so square thumbnails no longer sit neatly. Five master sizes cover almost everything, 1080 by 1350 for portrait feeds, 1080 by 1920 for stories and reels, 1080 by 1080 for squares, 1200 by 630 for link previews, and 400 by 400 for profile pictures. Whatever you make, keep the headline, logo and faces inside the centre, because every app crops the edges to fit its own buttons, and export at least 1080 pixels wide so the platform's own recompression still leaves it sharp.

Built by Chirag Arora
Digital marketing expert, 17+ years of hands-on SEO experience across 500+ projects. Connect on LinkedIn

Chirag Arora presenting social media and content strategy at an industry event

FAQ

Social Media Image Sizes 2026 FAQ

Common questions about this free tool, answered clearly.

What size should a social media image be in 2026?

It depends on the placement, which is why the table above lists 37 of them. The three that cover most needs: 1200 by 630 for a shared link card, 1080 by 1080 for a square post, then 1080 by 1920 for stories and reels. If you only remember one, remember 1200 by 630, because that is the Open Graph image and it is what appears whenever anyone shares your URL anywhere.

Why do different size guides disagree with each other?

Because platforms change these quietly and no guide gets updated the day it happens. Nobody publishes a changelog for image crops. That is also why the safe habit is not memorising numbers but designing for the middle of the frame. If the crop shifts, a centred design survives and an edge-to-edge one does not. These sizes were checked in July 2026.

Should I design at 2x resolution?

Yes, for anything with text or a logo. Phone screens pack roughly twice the pixels of the size you upload, so an image at exactly the listed dimensions looks slightly soft on the device most people will view it on. Design at double, export at the listed size. The file will be sharper and the platform's compression will have more to work with.

What image size do I need for sharing a link?

1200 by 630, at a ratio of 1.91 to 1. That is the Open Graph image. It is what LinkedIn, Facebook, WhatsApp and Slack all pull when someone pastes your URL. If your page has no og:image the platform guesses, and it usually picks something unfortunate or shows a grey box. It is the single highest impact image on any page.

Why does my image look blurry after uploading?

Compression, almost always. Every platform re-encodes what you upload to save bandwidth, and text and logos suffer most because compression hates hard edges. Upload PNG for anything with text or a flat logo. Use JPEG for photographs. Uploading at 2x also helps, because the compression has more detail to throw away before it reaches the part you care about.

Do image sizes affect SEO?

Not the dimensions themselves. What affects SEO is file size. A 2MB hero image is the commonest cause of a failing Largest Contentful Paint, which is a Core Web Vital Google does measure. So the SEO version of this question is not what size, it is how many kilobytes. Check yours with the free website speed test.

Why Work With Me

Why Hire Me for Your Content Strategy

This guide gives you the sizes. If you would rather have someone work out what to actually post, here are a few honest reasons businesses hire me as their SEO and digital marketing consultant in India.

The Right Size Is the Easy Part

Anyone can look up 1080 by 1080. Knowing what to put in it, for which audience, on which platform, is the work. I start there rather than with the dimensions.

Hands-On, Not Just Oversight

I started as a technical SEO trainee, not in a management seat, and I still do the work myself. You get direct expertise, not a deck built by someone junior.

I Built This Guide Myself

This reference and the other 22 free tools on this site, I designed them. It is a direct look at how I work before you ever become a client.

Designed for the Crop, Not the Spec

Platforms change how they crop and tell nobody. I design for the middle of the frame, so a change costs you nothing instead of decapitating your logo.

Direct Line to Me

Messages get a reply within 24 hours on business days, and WhatsApp is the fastest way to reach me for anything urgent. You are not waiting in a support queue.

The Image That Actually Matters

The og:image is the one people share, and half the sites I audit do not have one. Every link posted to a WhatsApp group shows a grey box. It takes ten minutes to fix.

Testimonials

Results From Content That Lands

★★★★★

"Every link we posted on LinkedIn showed a blank grey rectangle. No og:image anywhere on the site. Chirag fixed it in an afternoon and our share engagement doubled."

Founder

SaaS Startup, India

★★★★★

"He redesigned our templates around the safe zone instead of the exact pixel size. When Instagram changed its crop six months later, nothing broke. His 17+ years shows."

Marketing Head

EdTech Company, India

★★★★★

"As a small business, we started with Chirag's free tools, then hired him. Ranked Page 1 for our main terms within 3 months. Practical, no fluff, real value."

Owner

D2C E-commerce Brand

Social Media Image Size Guide, 2026 Cheat Sheet

Every social media image size, in one table

Facebook

Instagram

Twitter / X

LinkedIn

YouTube

Pinterest

WhatsApp

What size should social media images be?

Create Images That Never Get Cropped

Design at 2× Resolution

Respect Safe Zones

PNG for Graphics, JPG for Photos

Keep Files Under 1MB

A Social Media Size Guide Built From Real Campaigns

Social Media Image Sizes 2026 FAQ

What size should a social media image be in 2026?

Why do different size guides disagree with each other?

Should I design at 2x resolution?

What image size do I need for sharing a link?

Why does my image look blurry after uploading?

Do image sizes affect SEO?

Why Hire Me for Your Content Strategy

The Right Size Is the Easy Part

Hands-On, Not Just Oversight

I Built This Guide Myself

Designed for the Crop, Not the Spec

Direct Line to Me

The Image That Actually Matters

Results From Content That Lands

Founder

Marketing Head

Owner

Chirag Arora In The News

Speaking, Training & Building Across India

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